Simplified Maximum Profit.
Zenovia Digital Exchange was not the first-mover in the market, yet this is one of our advantages. By designing our platform later, we were able to assess what works and what doesn’t for both the current and the future environment. We built our platform from the ground up to leverage the infrastructure that has been built to date, yet without the legacy technology issues or “workarounds” that create inefficiency. We also designed our platform to leverage the massive quantity of data that is consumed and generated by display advertising. Our ability to mine this data in real-time as it changes with end user behavior gives us the ability to more rapidly and effectively deliver impressions.
We also built patent-pending optimization technology into our platform to assess the entire network of supply and demand and identify optimal audience and inventory based on the needs of our partners. With our platform we accommodate the “living audience” by taking into account real-time changes, identify optimal scenarios in milliseconds and then reformulate a campaign every four hours by assessing publisher impressions by their inherent attributes.
The result is a system that delivers on the modern publishers dream: a simple solution that provides all the freedom and transparency today’s publishers need while delivering unprecedented return on inventory. If you are interested in speaking about how we can increase your revenue on inventory, click here.
We Deliver Maximum Profit
We identify the advertisers that value your inventory most at any given time.
By offering the broadest direct access to demand available, and acting on real-time data from the marketplace, we are able to identify the advertisers that value the characteristics of your inventory the highest at any moment in time. We then identify similar advertisers and optimize towards them to increase demand. Learn more.
We Constantly Optimize
We optimize continuously to identify the best opportunities for your inventory.
By leveraging our “genomic optimization” we automatically break down the key attributes of advertiser needs in the marketplace to find the optimal fit for the key attributes of your inventory. Our optimization runs every four hours (others run once per day) so we can take advantage of audience changes and short-term opportunities that exist in the market. Learn more.
We Give You the Broadest Direct Access to Demand
Our technology optimizes across more direct sources of buyers to deliver more efficient demand.
Through our integration with our own directly managed publishers, the big exchanges and a myriad of networks and our ability to execute massive optimization routines on more campaign characteristics, we insure your inventory is finding the right buyer at the optimal price. Learn more.
We Reduce the “Middlemen”
We eliminate the fat present in today’s ecosystem by reducing the number of firms that touch a transaction.
By connecting directly to more advertisers, we eliminate the need for middlemen and the commissions they require. We pass this margin back to publishers in the form of higher pricing paid to the publisher. Learn more.