Optimization that works when you sleep… and eat, and drink.
When you work with Zenovia Exchange, we make sure your inventory is earning the most for you, 24×7. You get access to the most demand available on the web and technology that constantly optimizes every 4 hours to maximize your returns from the real-time market. We find the advertisers that value your inventory highest and use these successful transactions to automatically identify others just like them.
Single, direct access to the most buyers in the display marketplace.
Zenovia Exchange offers the broadest access to demand available on the web. Period. When you work with too many networks or partners, you splinter demand and reduce your pricing. Working with Zenovia Exchange provides broader access to more buyers looking to find appropriate inventory for their campaign and they bid against the same inventory to maximize your pricing. Sound like Economics 101? It is and it works.
As a second mover to the market, we had the liberty to design our technology from the ground up. We looked at the current market and where its going and built optimization technology that uses more data, operates more quickly and delivers superior results. Our heritage in complex software system design and billion transaction-per-day content delivery networks allowed us to design sophisticated systems that elegantly accommodate and optimize billions of transactions across a myriad of networks and exchanges.
Total Control, Including Passbacks
We are pretty sure we are going to get you the best price in the market, but in some cases we may not. When that happens, you have full control of your inventory and we can pass back the opportunity for you to fill. Our customers told us they want total control and that's just what you get.
As a publisher in this modern real-time market, you want to see who accesses your inventory and what they are paying…and you want to control which buyers access your inventory and with what rates and conditions. Zenovia Exchange offers you the ability to see everything from start to finish so you can make better strategic decisions about your business and protect your brand. Our team has experience as publishers and we built the features we wanted for our own sites…. you get the benefits.
Data Driven is an Understatement
We use more data to target. And by using more variables than other solutions, we better optimize your inventory against demand. Big Data and Big Math are what we do (our founders have designed weapons systems and billion transaction per day networks) By continually evaluating and optimizing characteristics like time, date, ad size, creative, category, geography, and price, we find the right buyer for your inventory at any given moment in time. We deliver maximum value for your inventory by rapidly and simultaneously analyzing all the available attributes of your inventory and audience and use these signals to generate the appropriate match to demand.
To deliver optimal value to our publishers, we built the platform to connect as directly as possible to demand so that we eliminate the margin-eroding middlemen that hurt profitability. When you work with us, you capture more of the "pie" because we work with fewer counter parties. We pass on the savings to you with better pricing.